Crafting Cycling Confidence Since 1991

Where Heritage Meets Cutting-Edge Innovation

Born from three decades of anti-theft engineering mastery, SUSEMSE has been safeguarding cyclists' freedom since founder Mr.David Dai pioneered the industry's first alarm bike lock in 1991. Officially launched as an independent brand in 2024, we fuse 33 years of security expertise with boundary-pushing design to deliver complete cycling solutions for global adventurers.

The Silicone coating protects your bike from scratches!

Silicone Bike Lock

The unique appearance design of silicone bicycle locks makes it a personalized display when protecting bicycles.

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Spice up your nightlife with luminous lock

Luminous Bike Lock

Luminous Silicone Lock uses long - lasting, non - toxic, and non - radioactive luminescent materials. It absorbs natural light during the day and emits a strong glow at night, greatly enhancing night - time cycling safety. Besides being eco - friendly, it's a practical safeguard for cyclists in the dark.

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Design Patent

These patents cover a wide range of revolutionary tech. There are trail - blazing locking mechanisms that redefine security and ergonomic designs that revolutionize user comfort.

1000 Hours

Extremal Testing

Before being launched into the market, every new product must undergo a 2000 hour rigorous simulated extreme environment test, covering harsh conditions such as high temperatures, severe cold, humidity, and sandstorms, to ensure its quality and reliability.

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Happy Customers

Around the world, over 2 million customers are highly satisfied with our products and services. Their glowing reviews and repeat purchases prove our excellence.

Beyond Security

Complete Riding Ecosystem

While locks remain our engineering soul, SUSEMSE now armors every aspect of your journey:

Cycling Glasses

Polarized Photochromic Glasses adapting from desert glare to tunnel darkness in 0.3s

Bike Pumps

NanoDrive technology rapidly increases inflation efficiency.

Cycling Helmet

The designs have been created adopting the current trends, while leaving room for personal expression among young people.

Enjoy Cycling!

"Enjoy Cycling" isn't just our slogan - it's the heartbeat in every product release. Whether you're weaving through Amsterdam's canals or conquering Patagonia's Carretera Austral, SUSEMSE turns every pedal stroke into a story worth sharing. Ready to write yours?